By: Jeffrey Fann As many 3Ls across the nation will tell you, it isn’t easy landing a job these days, and for many, even getting interviews is proving difficult. Now imagine being on an interview and being asked to provide your potential employer with your Facebook login email and password. Would you oblige for the [...]
Managing expectations may not be the first thing that you think of when planning your social media campaign. Believe it or not though, there is a dark side to social media. Marketing directors and social media managers who turn a blind eye to this unpleasant aspect of this powerful tool may find themselves in the [...]
Like-gating. Although you may think that you do not know the meaning of the word, you’ve probably seen it in action countless times. For example, earlier this year people who “liked” Taco Bell on Facebook got a coupon for a free taco, if you liked American Eagle, you were entered for a chance to win [...]
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