We set out to compose an informative, easy to read, how-to guide for anyone interested in advertising law. The pages below highlight areas which we feel would most benefit those interested in advertising law and those who are embarking on their own advertising campaign. These topics include a brief guide to marketing, rules regarding contests and sweepstakes, the basics of claim substantiation, and laws surrounding the use of social media in advertising. These are basic topics that touch practically every avenue of advertising. We hope you find these useful and informative and, as always, we welcome your feedback. Please feel free to contact us at firstname.lastname@example.org
We’ve all been affected by mobile marketing to a degree. We all use the web and most of us have mobile phones with sms-messaging, capable of playing video and showing ads. Mobile marketing provides retailers and advertisers with a direct line of communication to customers and you shouldn’t be surprised to find out that there are numerous rules and cases surrounding this hot topic. Check out Regina and Toni’s explanation of all things mobile marketing.
What is claim substantiation and why does the FTC mandate it for advertisements? If you’re going to advertise, you better be aware of this topic. This process begins prior to start of the advertising campaign and helps protect consumers from unfair practices. Alexa and Dhyana walk us through the basics of claim substantiation and provide excellent examples of current pending cases.
So many rules! Thats an understatement when working with contests or sweepstakes. There’s a difference between certain types of contests and sweepstakes and as you’ve probably guessed, there are a different set of rules for each. Quinn and Tamim give us an overview of what each contests and sweepstakes MUST have and how it should be administered.
Social media may be the most powerful new tool for those in the advertising business. A slew of important rules and regulations accompany the numerous benefits of using social media in advertising and marketing, and Chris and Lindsey discuss what you need to be aware of.
Chris and Dhyana take a look at how effective testimonials, sponsorships, endorsements can help or hurt an advertising campaign and explain to us what ambush marketing is. Make sure you consider all of these when creating or analyzing a campaign.
TSEAmbush : Testimonials, Sponsorships, Endorsements.
Regina, Toni, and Shaq explain the importance of protecting IP in an advertising campaign. Clients (or you) have invested considerable time and money into a campaign; figure out how best to protect your property.
What if your advertising campaign involves food? Are there any SPECIAL rules that you need to know before advertising things that can be consumed? You betcha! Quinn and Lindsey shine some light on what you need to be aware of.
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