Advertising is all about capturing consumers’ attention in an entertaining, informative way to garner interest in a product or service – the success of which is measured in increased sales figures. But some campaigns are too successful, attracting not only consumers but competitors and regulators. In the worst-case scenario, that campaign could be front [...]
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Like baseball and apple pie, television is among the classic all-American pastimes. Who can’t relate to the anticipation of waiting for a favorite show to premiere, and then dissecting every detail with fellow fans? While the favorite shows always change over time, now the ways to watch them have too. Traditionally, you would wait [...]
As the saying goes, why work hard when you can work smart? Advertisers have adopted this approach by abandoning the one-size-fits-all approach and tailoring ads to specific target audiences. One obvious example is your inbox: If you receive emails from companies like Gilt Groupe or Rue La La, it is a safe assumption that you [...]
It’s no secret that consumers are focused on their health these days which has resulted in an increase in demand for products that are “healthy” and “all-natural.” If you quickly browse the grocery store aisles it may appear as though the food and beverage industry has responded with a plethora of new, improved healthy (or [...]
On October 19, 2012, the New York AG issued “Five Best Practices for Transparent Cause Marketing,” in an effort to increase clarity in charitable organization disclosure practices. The Best Practices are as follows: 1) Clearly Describe The Promotion; 2) Allow Consumers To Easily Determine Donation Amount; 3) Be Transparent About What’s Not Apparent; 4) [...]
Privacy concerns regarding information disseminated and collected over the Internet is nothing new, but the latest fight to develop a clear stance on Do Not Track (DNT) preferences could prove costly to both advertisers and consumers. Traditionally, the Internet business model is based on companies and third-party advertisers tracking your online behavior – following your [...]