This month the FTC released an update to its 2000 guidelines on dot-com disclosures in mobile and social media advertising. These updates provide guidance on how to effectively make disclosures clear and conspicuous so as to avoid any deception for the consumer. Some of the guidance is the same but other areas have changed. For [...]
Subway Sandwich Shop Inc. is currently facing a class action lawsuit over the length of their “$5 Footlong” sandwiches. Complainants allege that Subway’s supposedly footlong sandwiches are coming up short. Size really does matter…when a company premises their entire ad campaign on the length of their sandwich. Subway’s ads claim that customers can buy a [...]
Remember Google Buzz? No? Just a little, maybe? You might have had one or two friends who used it in 2010, or more likely you clicked on it accidentally while trying to find something in your spam folder. To learn more about Google “Buzz” have a quick peak at this Wiki page: http://en.wikipedia.org/wiki/Google_Buzz As you [...]
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