The Center for Science and the Public Interest was founded in the 1970′s to monitor nutrition, food safety, and health. The Center’s main objective it to “promote the importance of the link between diet and health to the government, industry, and the public.” The Center has been actively involved in the fight for food labeling, [...]
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This month the FTC released an update to its 2000 guidelines on dot-com disclosures in mobile and social media advertising. These updates provide guidance on how to effectively make disclosures clear and conspicuous so as to avoid any deception for the consumer. Some of the guidance is the same but other areas have changed. For [...]
Facebook Custom Audience[1] Facebook’s “custom audience” feature lets marketers find and target advertising toward specific individuals among Facebook’s users. Marketers use e-mail addresses, phone numbers or Facebook User ID’s to match up with Facebook users in order to generate a “custom audience” created from data they already have. To generate the “custom audience,” the marketer [...]
Last month, Ad Nauseam discussed the FTC’s changes to the Children’s Online Privacy Protection Act (COPPA). The purpose of COPPA, which was implemented in 2000, is to protect the online use of personal information of children under the age of 13. In particular, the rule assigns strict responsibilities to “operators” including that they obtain verifiable [...]
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