Like baseball and apple pie, television is among the classic all-American pastimes. Who can’t relate to the anticipation of waiting for a favorite show to premiere, and then dissecting every detail with fellow fans? While the favorite shows always change over time, now the ways to watch them have too. Traditionally, you would wait [...]
On February 1, the Federal Trade Commission (FTC) issued a staff report entitled Mobile Privacy Disclosures: Building Trust Through Transparency. By releasing this report, the FTC’s goal was to put in place “best practices” for mobile privacy disclosures. The FTC recognized several key themes arising from issues surrounding mobile privacy: The lack of consumer awareness [...]
For companies that devote entire departments to the sole task of maintaining the company website and social media platforms, the last item on their Internet teams’ favorite-thing-to-do list is likely “deal with legal issues.” Due to rapidly changing technology and laws that scurry to keep up, the frustrations are understandable, and most often come to [...]
As the saying goes, why work hard when you can work smart? Advertisers have adopted this approach by abandoning the one-size-fits-all approach and tailoring ads to specific target audiences. One obvious example is your inbox: If you receive emails from companies like Gilt Groupe or Rue La La, it is a safe assumption that you [...]
In recent years, many consumers have been looking to purchase all natural organic products. However, what does natural mean? To many, this word evokes images of fresh strawberries just picked out of the patch, herbs cut out of the garden, or fresh made milk from a cow. Yet, most of these images are not what [...]
On Super Bowl Sunday, some people tune in to watch the Big Game, while others tune in for the flood of creative commercials. This year, Samsung decided to use this as an opportunity to poke fun at itself, the NFL, and teach viewers a lesson in trademark law. In one commercial, actors Paul Rudd and [...]
Subway Sandwich Shop Inc. is currently facing a class action lawsuit over the length of their “$5 Footlong” sandwiches. Complainants allege that Subway’s supposedly footlong sandwiches are coming up short. Size really does matter…when a company premises their entire ad campaign on the length of their sandwich. Subway’s ads claim that customers can buy a [...]
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